What’s the eat brighter! Movement?

The eat brighter! movement is a unique and powerful collaboration between Sesame Workshop and Produce Marketing Association (PHA) that encourages kids ages 2-5 to eat more fruits and veggies. The collaboration, commissioned by the Partnership for a Healthier America (PHA), works with the private sector and PHA Honorary Chair First Lady Michelle Obama to broker commitments to help end the childhood obesity epidemic.

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